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Catriona Booth

Director

I was raised in Sydney in a close-knit family where our dinner conversations regularly centered around the family business. This fueled my interest in business, and in particular entrepreneurial, private and family companies. I graduated from University with a Bachelor of Economics, and after a false start in stockbroking, I worked as a journalist at the Sydney Morning Herald. An inquiring mind and wanderlust spurred me to travel, and I’ve lived and worked in South America, the UK, Europe and most recently the U.S.

It was in London at Brunswick, the global communications firm, that I found a profession that combines my interests in business and communication with my love of writing and people. Having learned from the best in the business there, I’ve spent the last 20 years as a reputation consultant in international agencies and in-house in corporate affairs at Warner Brothers Entertainment and Origin Energy.

Now I am back in Australia, doing what I love most. I am passionate about business leaders – how personality and character can shape companies and their cultures. I enjoy working with management teams and Boards as they seek to build enduring stakeholder relationships, realise their strategic goals, and navigate their most challenging times.